Mini


MINI Mail—Type your message and a team of MINI Coopers will spell it for you in burning rubber.


A while back, at BSSP, I had the privilege of working on the MINI account. We made some solid work, won some awards and a lot of it still feels relevant to this day.



MINI X Google Map — We were the first brand to partner with Google Maps to give you an alternate route with the highest amount of twists and turns to make your journey the most exhilarating.



Always a MINI — we used some playful trickery so that the mouse cursor always selects the MINI.



We had a lot of fun with this fuel efficiency campaign—mainly at the expense of those silly SUV drivers.



Yahoo! Maps Dynamic Banner - After the user entered their destination, the banner automatically displayed how much gas it would take to get there in a MINI.


Strange Station — what’s wrong with this picture?



Find the nearest parking garage.



Some “streaming” songs for the road.




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Cargo Collective 2017 — Frogtown, Los Angeles